Online retailer Amazon.com is known to cut prices on their large variety of items online. For most retail buyers , Amazon.com is a amazing site with variety of products that can be ordered any second. Even I love using Amazon.com to buy products that are cheaper on their sites versus actual retail stores . But now days, as competition is getting more heated than ever, everyone is cutting prices, even Amazon.com. Many publishers and writer’s are having a problem with Amazon.com cutting prices so low, that they can’t make a profit. According to nytimes.com they are not happy. Since many book retailers either closed, filed for bankruptcy, Amazon.com has become the prime seller of all of the books. Since the competition is heavy, Amazon.com controls all the faiths for many publishers, authors and other seller’s. They are in full control to lower prices, increase prices, to keep the way it is, and there is nothing anyone can do about it.