Mcdonald’s needs some Mc Lovin

McDonald’s revenue keeps taking a dive while other restaurants with healthier menus and competitive prices are creeping up on fast food giant. McDonald’s is feeling the pinch, and with new marketing campaigns including the most recent one which I don’t understand how that can help them all. The Pay with me lovin marketing ad blitz was interesting one, but not sure what they were trying to accomplish with that one. What they might need is a fresh new take on their menus, with better pricing and healthier options, it might work. It’s a hard climb as many other fast food chains are already in place pushing more consumer focused healthy choices including Burger King, Chipotle and many others coming to a neighborhood near McDonald’s.