No more sexy shirtless models for Abercombie and Fitch


I personally never understood the marketing behind Abercrombie and Fitch, having shirtless models standing by the doors of retail stores. Abercrombie alienated many consumers by showing off models rather than taking care of consumers who came to their retail stores to buy. Their marketing game wasn’t really something that I could make sense too, but with this radical change, Abercrombie finally has a chance to make sense of where they are headed. See for related info.


Abercrombie & Fitch is the latest fashion brand to enter the men’s grooming market. The label’s in-house personal care team developed the collection. Focusing on shaving, the initial launch features key products for a four-step grooming routine. They include conditioning beard oil, cooling shave tonic, hydrating shave cream, and moisturizing shave balm. The collection will later host grooming tools and vanity cases. Shop Abercrombie & Fitch’s new men’s grooming line at

Abercrombie & Fitch Conditioning Beard Oil
Contains a blend of natural botanical oils, including Grape Seed oil and Jojoba, which have all been chosen to condition and tame the beard. The oil is lightweight and dry, with a natural woody aroma. There are other similarly authentic ways of maintaining one’s chic beard look. See Beard Buys for different products.

Abercrombie & Fitch Cooling Shave Tonic
Can be used pre or post shave and will help maintain healthy looking skin. Containing a blend of essential oils, including Rosemary, Eucalyptus, Menthol, Camphor, and Spearmint, it also includes skin nourishing ingredients such as aloe extract, vitamins A, C and E.

Abercrombie & Fitch Hydrating Shave Cream
Has been specially formulated to create a rich and creamy lather, protecting skin from irritation and providing a comfortable shave. Fresh scented ingredients, such as Shea butter and Baobab oil, will leave skin feeling hydrated, soft and smooth.

Abercrombie & Fitch Moisturizing Shave Balm
Is a lightweight moisturizer, that has been specially formulated to hydrate and soothe the skin. With a fresh and woody aroma, it will leave skin feeling calm and protected.

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