Retail Giant Wal-mart has gone back to basics so to speak, Wal-Mart Stores Inc is launching a campaign early next month called “It’s. Back,” It’s their way of telling customer that despite its recent efforts of removing certain items in what can only be described as a floored renovation effort.
From early May Wal-Mart will herald the return of items such as fishing tackle, fabric items and other so called “heritage” items. The store removed these items from their outlets in a failed attempt of sprucing up the store’s image with upmarket shoppers and the general perception of the cliental it targets.