What is a brand to you? Most consumers go more by brand than what they are actually selling. For example, brand is huge on facebook. Most user’s like brand’s and promote brands for free on Facebook because of brand loyalty. There are many brand’s that get negative exposure all the time, from Nike to Coke, but the amount of advertising they all promote is amazing. They spend millions of dollars marketing every month to ensure you don’t forget the brand.
Brand is what sells, from Kenneth Cole, to Armanie, Brand is what can make or break a company image. There are certain brand’s I only shop at, I have my reasons, and most buyer’s ofcourse have their own reasons behind what they love their brand.
