Search engine Bing retail plan

Search engine Bing retail plan

Bing, the global search engine has been slowly making inroads in the
retailer section have reported a large jump in retailers willing to
spend money on advertising. The search engine is around two years old
and is owned by Microsoft Corporation.

There has been some interesting new technology that has allowed marketers to shift their advertising campaigns to bing, some of this technology includes automated keyword software. That vendors sell to retailers letting them into the
marketing campaign easier than before. However, google still has
market dominance when it comes to overall spending, with 66 percent of respondents saying it yielded higher conversion rates then it’s rival
bing.