Gap’s is no stranger to anyone, but the recession is hurt their bottom line. Enough to close down 189 stores in the coming month to off set their loss. Due to the fact they had to many stores to begin with, the recession didn’t help much as they profit margin is slowly dwindle. They came late in the jeans market, and now with morecompetition and slower economy, they will close more US stores, and open many stores in China and Italy. When I go to the Gap store , I always wonder about what to buy there, everything there is quite simple, there isn’t really another strong brand within Gap for me to look around for.
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