From big brand retailers, through to digital-savvy marketers, motion sensors are becoming more and more important in the retail sector and are being used to engage consumers, boost brand awareness and collect valuable data.
Brands also want to gain a deeper understanding of shoppers’ in-store decisions and buying behaviors. Whilst clicks online have always offered e-Commerce businesses valuable insight into consumer behavior, new motion sensor technologies in bricks and mortar stores can not only provide valuable data but also increase brand awareness and digital marketing agency singapore.
What is motion sensor advertising?
These are devices that recognize a physical presence and respond to it or measure it in some way. Traditionally, this technology is used in security systems, when alarms or bells sound if the system detects a body or intruder. But stores are now using it to get the customer’s attention and increase brand awareness.
One of the best examples is the innovative device Tokinomo, which makes products come to life and interact with consumers through motion, light and sound. The device can deliver promotional voice message, play fun and exciting music, make the product dance or cast a light on the product.
Why is it effective?
According to reports, consumers see around 5000 adverts a day. Advertisers and marketers know that people respond best to adverts that they find interesting, unique or enjoyable and this helps to build brand awareness. Whether this is achieved by playing nostalgic music or something that catches the eye of the consumer, emotional response will greatly influence whether a consumer will purchase a product.
How does Tokinomo affect sales?
The average increase in sales of 200 percent proves that the Tokinomo device can effectively engage consumers. In fact, some brands even saw a 500% increase in sales with no price cuts at all. Heineken saw a 136% sales lift compared with the previous 10 days and no prices cuts, while Exo Hydrogel saw a 400% sales lift as compared to the previous 10 days, plus a 30% price increase. But that’s not all. Based on the research done by Tokinomo, it was discovered that the device improves brand recognition with 40% of the people remembering the brand name after they’ve left the store.
Why is brand awareness so important?
Brand awareness is the most important aspect of marketing campaigns. Marketers and brands understand the increasing importance of getting within the consumer’s line of sight and engaging them, to drive brand awareness and loyalty. According to research the difference between recognition and awareness is a subtle, yet important one. Brand identity leaves a long and lasting impression on consumers, so for example, if you are a cleaning brand, when a consumer thinks of cleaning, it is your brand name they will think of and this brand will embed itself into their lifestyle. This is a multi-faceted approach, but is key to any brand’s short and long-term success. Not only does it lead to sales, but brand awareness fosters trust and loyalty.
How is experiential marketing changing the bricks and mortar landscape?
With the market more competitive than ever, these types of technologies that blend sound and motion offer a fully-immersive experience for consumers, creatively capturing their attention. Immersive technology is said to be 30 times more effective in engaging users than mobile advertising.
Consumers have increasingly high standards and now augmented reality (AR) and artificial intelligence (AI) is being used increasingly in stores to improve consumer engagement and experience and ultimately conversion rate. This is a growing time for AI in retail.
How can marketers use data to drive sales?
Having many solutions but no data is no use, which is why Tokinomo is a marketing tool that not only gets the customer’s attention but also provides important data. Through the motion sensor, the device can tell how many shoppers pass in front of a product and how many interacted with it.
The data feeds into the Cloud Management Platform and retailers can then use it to inform local store merchandising. Knowing what’s working and what’s not is the key to making the right changes and decisions in the future.
