Star Wars, The Force Awakens is the fastest movie to ever gross 1 billion dollars going through all the movie records like no big news. Almost all stores you went to had Star Wars items one way or another that you couldn’t resist but see or buy. From the old to the new, the marketing blitz Disney had in store for them is huge, and it was well done.
From product placement to one I didn’t see but they must have made, Star Wars underwear, it was a very successful campaign that will only set the bar higher for the next round of movies. Billion dollars can make any rich company smile even more.