Dunkin’ Donuts leads retail expansion in New York. Even during a recession, Dunkin’ Donuts has maintained its retail sales. Many competing mom and pop donut shops have gone out of business but Dunkin’ which is considered American’s favorite, since 1950 is booming. Retail businesses can’t ignore the success of this franchise. With medium sized coffee priced at $2-almost half of what Starbucks charges Dunkin’ broadcast value. Which is critical in these hard economic times. Retail jobs and retail sales for Dunkin’ are expected to rise as they continue to expand.