Business

No more sexy shirtless models for Abercombie and Fitch

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I personally never understood the marketing behind Abercrombie and Fitch, having shirtless models standing by the doors of retail stores. Abercrombie alienated many consumers by showing off models rather than taking care of consumers who came to their retail stores to buy. Their marketing game wasn’t really something that I could make sense too, but with this radical change, Abercrombie finally has a chance to make sense of where they are headed.

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