Running a retail business without giving the best customer service will cost you millions of dollars. Most retailers now are pushing two things, massive retail discounts to lure customers, or giving the best retail customer service they can provide. Customers run companies, and most retailers are now aware of the importances of giving the best customer service that they can give. Not only that, one bad customer service will have a ripple effect, most feedbacks are given online. Most consumers are now more than ever reading reviews from other customers to figure out if they would like to shop at the specific retailer. It’s more important than ever to understand this or going out of business.